Aston Martin launches DB12 with stunning premiere during Cannes International Film Festival

Aston Martin last night toasted the start of its next generation of sportscars, as the iconic British brand presented the new DB12 with a glittering premiere during the Cannes International Film Festival. Celebrating Aston Martin’s 110th anniversary, 110 esteemed guests gathered to witness the arrival of a new icon and enjoy live performances from multi-award-winning British chart-topping singer and actress Rina Sawayama and international DJ Peggy Gou.

Stars of cinema in attendance included Catherine Zeta-Jones, Michael Douglas and Leonardo Di Caprio, Kate Beckinsale, Tobey Maguire, James Marsden and James Bond actor Jeffrey Wright. They were joined by other celebrated personalities including Queen Latifah, Adam Lambert, Winnie Harlow, Lais Ribeiro, Alessandra Ambrosio and Poppy Delevingne.

Billed as the world’s first Super Tourer, the bold DB12 is defining its own new category of one and sets the benchmark for performance, driving excitement, ultra-luxury, and style. DB12 is the first of Aston Martin’s highly anticipated next generation of sportscars, which herald a new era of high performance and ultra-luxury.